Thomas Whitehead over at NintendoLife.com has a very well written, and interesting take on Nintendo shaking things up at E3. Check it out below.
So here’s how the E3 game is supposed to be played by the three major game manufacturers. They appear at E3, talk up how exciting it’s going to be, and then hold a high-profile press conference that’s viewed by thousands of gamers before being mercilessly dissected. At that point senior figures conduct interviews to talk up what was revealed, and much debate is had about who “won E3”, with a focus typically on those three major press conferences. That’s the game, and Nintendo, Microsoft and Sony are all supposed to play it.
Except Nintendo has decided not to play. If this was a playground, Nintendo would be saying “I’m taking my ball over here instead, and I’m going to bounce it and kick it however I want”, as Microsoft and Sony go back to some enthusiastic arm-wrestling. Satoru Iwata informed investors, and those of us snooping at the President’s Presentation targeted at those moneyed men and women, that Nintendo would instead host its own smaller events, meetings and presentations:
At the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media. Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either.
Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.
During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.
Check out the rest of the article on NintendoLife.com
– Their user base seems to be split. A lot of people want Nintendo continue doing Nintendo Directs and have a large scale press conference. It seems like most of you guys think it’s a good idea to forgo the big conference and focus on other ways to engage consumers.
Either way, a lot of people are going to be looking at what Nintendo does at this year’s E3.
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