Deep Silver boss man Geoff Mulligan has stated that his firm is “much better” than the big publishers like EA, because they actually make money.
In an interview with Videogamer, Mulligan said:
“People say, ‘Oh, you acquired Volition and Metro, you’re going to be a triple-A publisher. What separates us from a triple-A publisher is that I don’t really have a desire to be a triple-A publisher,” the COO said in the May print edition of GameInformer,
“I actually think we’re much better than the Activisions, EAs, and Ubisofts of the world. People say, ‘What do you mean? They are valued at three billion dollars.’ I say the difference is that we make money.”
Deep Silver has been in the publishing business since 2002, and has many titles to their name. Dead Island was the first break out success the firm had in 2011. The four player co-op craze Borderlands brought help to push Dead Islands melee take on the franchise.
In the wake of THQ going out of business, Deep Silver acquired 4A games and Volition.
“With the acquisition of Metro and Saints Row, it allows us to, again, go from strength to strength. But do I want to hire 500 people and build a world headquarters? That’s not what we do – nor is it what we need to do,” Mulligan said.
“I firmly believe that you do not need a giant organization anymore. That’s what’s killing so many publishers. The moment you don’t have a giant, triple-A hit, your overhead absolutely eats you alive. What do you do if this big, triple-A game didn’t hit? You’ve got to ship another one very quickly and hope that one does.”
Deep Silver is privetly owned and does not have to answer to investors like Square Enix, EA, and Activision.
“We’re a publisher that, in a difficult and rapidly evolving marketplace, uses guerilla tactics. We move quickly and we don’t have a public board of directors to answer to. We like what we do and have fun,” he said.
“That’s important. You go to some of these companies – you probably have good friends at some of these companies. You go hang out with them, and they are miserable or they are frightened. I think our people are having a really good time.”
I am not a huge fan of Dead Island or Deep Silver, but I commend them for having the mindset they do. The minute you go public, and get a bunch of investors. The game quality can take a hit, due to investors wanting games out fast.
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