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Deep Silver says there “Much Better” than big Publishers like EA, Because they “Make Money”

Deep Silver boss man Geoff Mulligan has stated that his firm is “much better” than the big publishers like EA, because they actually make money. 

In an interview with Videogamer, Mulligan said:

“People say, ‘Oh, you acquired Volition and Metro, you’re going to be a triple-A publisher. What separates us from a triple-A publisher is that I don’t really have a desire to be a triple-A publisher,” the COO said in the May print edition of GameInformer,

“I actually think we’re much better than the Activisions, EAs, and Ubisofts of the world. People say, ‘What do you mean? They are valued at three billion dollars.’ I say the difference is that we make money.”

Deep Silver has been in the publishing business since 2002, and has many titles to their name. Dead Island was the first break out success the firm had in 2011. The four player co-op craze Borderlands brought help to push Dead Islands melee take on the franchise.

In the wake of THQ going out of business, Deep Silver acquired 4A games and Volition.

“With the acquisition of Metro and Saints Row, it allows us to, again, go from strength to strength. But do I want to hire 500 people and build a world headquarters? That’s not what we do – nor is it what we need to do,” Mulligan said.

“I firmly believe that you do not need a giant organization anymore. That’s what’s killing so many publishers. The moment you don’t have a giant, triple-A hit, your overhead absolutely eats you alive. What do you do if this big, triple-A game didn’t hit? You’ve got to ship another one very quickly and hope that one does.”

Deep Silver is privetly owned and does not have to answer to investors like Square Enix, EA, and Activision.

“We’re a publisher that, in a difficult and rapidly evolving marketplace, uses guerilla tactics. We move quickly and we don’t have a public board of directors to answer to. We like what we do and have fun,” he said.

“That’s important. You go to some of these companies – you probably have good friends at some of these companies. You go hang out with them, and they are miserable or they are frightened. I think our people are having a really good time.”

I am not a huge fan of Dead Island or Deep Silver, but I commend them for having the mindset they do. The minute you go public, and get a bunch of investors. The game quality can take a hit, due to investors wanting games out fast.

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  • Dusk

    It's an interesting take, but it seems less about private vs public and more about just trying to get their name out there more while taking a shot at EA. Who can blame them though lol, EA has done most of this to them selves. Ubisoft makes money as well, and IMO makes better games then deep silver even with their newest aquisitions. They have been around for quite a while and only had a couple hits, it's a good thing that they keep a low over head or they would already be under.
    They have an interesting catalog but the majority are unknowns, which is fine, it also means that they probably aren't spending a lot to get them out there or made. I actually agree with that approach as well because far too many developers are spending too much trying to make the prettiest games possible and they still play like crap (metro), but with their new aquisitions they might be treading into other territory. They are going to need to be careful.

  • koopzilla

    Personally, I don't care about any of their games, I was kind of interested in Dead Island until I actually saw it. But, I can't argue that they are better than EA in pretty much every way possible. I think there is a lot of good in being a private company. I wish Nintendo would buy all their stock back and go private. It's not a good thing to be constantly hounded by investors that obviously have no clue about what you do. They only care about making the biggest profits possible in the shortest amount of time, even if it eventually leads to the company going under.

    • Silver

      Exactly! Its good to see I'm not the only one who want's Nintendo to go private. I dont see why this would be too "unrealistic" considering Yamauchi supposedly owns 70+ % of it anyways. I want Nintendo to answer only to themselves, and the fans. These investors can for the lack of a better phrase, can get the hell out!

      • Dusk

        There are pros and cons to both of course. The huge pro of being public is that the backing doesn't completely rely on the business owner. Private of course you have full control. The reality of it is that most publicly traded companies don't have weekly or even monthly meetings with the investors unless there is an extremely high investor (Yamauchi) that owns the majority of the stock, however even in those circumstances they usually just leave the business to the business themselves. Of course there are others that might try to get their fingers in it more and attempt to veto decisions or come up with new ideas. When a company is publicly traded often a large percentage of stocks are owned by normal people like you or me that don't have enough stake in the company to make much of a difference, plus even if we did we don't know enough about the business (internal workings, R&D, financials, ect.). For someone trading stocks it has less to do with the business it's self and more to do with the trending, so it would be impossible to know all of what each business is doing especially if you have a mixed portfolio and follow the simple rules of stock trading. Just my two cents.

  • Silver

    I'm actually a big fan of what this guy is saying. Investor's are a big problem, because they take away all freedom. Just to see the cash roll in as quickly as possible. I'm also glad to see he doesn't really care about the triple A game.

    • Furious Francis

      I agree, I like the mindset. It reminds me of a burger place called In-and-Out here in California. Their owner refuses to go public, doesn\’t have to answer to investors, or make lower quality food to make bigger profit margins.

      • Silver

        This might be a good video topic for you! It could actually be a great discussion piece. Should Nintendo go private? What are the pros and cons of Nintendo going private vs public? Questions like that.

        • Furious Francis

          I agree, I have to research the benefits of private vs public, and the problems of being privately held. But I agree! I think I will do a Vocalize on this.