EA Shares Drop on NASDAQ Due to Low Madden 25 Sales
EA’s shares dropped 3.4% due to the poor sales of Madden 25 compared to Madden 13. EA moved 1.65 million units of Madden 13 last year, but only managed 1 million in sales this year in the same time period.
The stunning thing about this is Madden Football is based on the most popular sport in North America, and is on consoles with an install base of over 150 million.
If you can move more than 1 million units and your based on the most popular sport in North America you can tell people are getting tired of the rehashes.
However, the PS4 and Xbox One are launching this year. It could be a lot of gamers are holding out for Madden on those systems.
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