Schell Games CEO and industry analyst Jesse Schell has told developers that releasing a demo for your games before launch can drastically cut the games sales. At the DICE Summit last week, he discussed his finding with developers. 

Recently, EA told the press that the Dead Space 3 demo was downloaded over 2 million times. Schell responded with  “You mean we spent all this money making a demo and getting it out there, and it cut our sales in half? Yes, that’s exactly what happened to you.”

He told developers that releasing a demo will let gamers test out the game can backfire. Instead of gamers buying the game to see if its good, the demo can swing their opinion of not purchasing the game.

He claimed that games selling the most are the ones who built up anticipation through teaser trailers and other marketing ploys, not releasing demos.

This guy is a jackass, that’s all I have to say.

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