Microsoft has announced that they are “committed” to releasing the Xbox One in Japan, in 2014. While Microsoft might be committed to doing this, the Japanese consumers are not committed to buying Microsoft’s consoles.
The Xbox 360 has been available in Japan since December 9th, 2005. Sales of the system have been abysmal, and that’s being nice. More than eight years on the Japanese market, and Microsoft has only been able to sell 1.6 million units since launch. For comparisons sake, the Wii U has sold a little less than 1.5 million units in its first year in Japan. The Wii U will probably pass up the Xbox 360 by early January, if it already hasn’t done so. Nobody is buying the Xbox 360 in Japan, why will they buy a more expensive system, with less content made for them?
Microsoft spent millions of dollars on timed exclusives like Eternal Sonata and Tales of Vesperia, in addition to outright exclusives like Lost Odyssey and Blue Dragon. Despite having all that support, Microsoft was still not able to make a dent in the Japanese market.
It’s well documented that Microsoft is losing billions of dollars in the Xbox Division. There is no denying that. The next CEO of Microsoft might even spin-off the Xbox Division. Microsoft should save their money, and worry about turning Xbox into a profitable entity for he company.
Microsoft’s bread and butter is the Western markets. They need to put all their time, effort, and resources to winning those areas. The Xbox One is more expensive than the Wii U and PS4, the brand already has a negative perception due to the RROD from Japanese gamers.
We all know Microsoft has no problem throwing away millions to protect other interests. Former Microsoft strategist Charles Fitzgerald even confirmed that.
However, the times of changed, and Microsoft’s shareholders have realized how the Xbox Division is not profiting the company at all. Microsoft, save your pride, and focus on turning the Xbox Division into a profitable business. Microsoft, it took you guys over eight years to sell 1.6 million Xbox 360s in Japan, exactly how many Xbox One’s do you guys think you will sell? It’s not worth it if you ask me.More From Playeressence Check out Playeressence Pikmin 3 Proves to be Square Enix is in deep
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