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How the NPD Works – Covers Roughly 60-65% of U.S. Retailers – Updated

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A lot of people seem to be a little confused on how the NPD works. With all the numbers being posted, I want to make sure you guys know exactly what the NPD tracks and what it doesn’t. 

“NPD covers roughly 60-65% of the U.S. retailers. It notably does not cover Toys R Us (since Oct 2007),  and Sam’s Club retailers, but it does Amazon since Nov 2007.

Get the full rundown on the NPD here. 

So although the NPD is accurate, they don’t count everything 100% accurately. Each companies quarterly financial results are the most accurate way of tracking sales.

The NPD does track Wal-Mart. Thanks WiiUMad

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15 Responses to How the NPD Works – Covers Roughly 60-65% of U.S. Retailers – Updated

  1. Kaloi2 says:

    Basically the NDP is a 3rd party sales collector to supply sales information to others.
    All the companies on that list know exactly how much of their games have shipped, and may know how many sold through to customers with re-orders etc.

    Nintendo, Sony and Microsoft know EXACTLY how many Consoles they sell. Each system has a Serial number that must be scanned @ POP (point of purchase). They know how many they sold and at which locations.

    Being that NDP now tracks Amazon.com, which had a numerous supply of PS4 and XBO, but rarely sells Nintendo Hardware Directly. And because of which, Ninteno has made aliances with retail outlets like Toys R Us, etc. this may skew the numbers a bit

    Also many game sales are shifting to XBL, PSN and eShop. So this is making the NDP tracking for software less relevant.

  2. DJK1NG says:

    http://www.nintendo.co.jp/ir/en/sales/hard_soft/i

    This is where Nintendo post sales after every quarter or fiscal report.

  3. Aiddon says:

    huh, so the NPD isn't a 100% barometer. Then again, they haven't really been posting as much as they did before. Doesn't stop the idiots from using made up numbers as an ego-measuring tool, but it does make their BS sound stupider

  4. wiiumad says:

    NPD now tracking Walmart sales
    http://www.joystiq.com/2012/05/24/npd-monthly-rep

    Pachter on Pach-attack said they are now close to 90% accuracy.

  5. onlyUnextgen says:

    Didnnt realize it was that low i thought more like 80 90% and huge ass stores like toys r us and walmart not included hhhmmmmmmmm

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