How the NPD Works – Covers Roughly 60-65% of U.S. Retailers – Updated
A lot of people seem to be a little confused on how the NPD works. With all the numbers being posted, I want to make sure you guys know exactly what the NPD tracks and what it doesn’t.
“NPD covers roughly 60-65% of the U.S. retailers. It notably does not cover Toys R Us (since Oct 2007), and Sam’s Club retailers, but it does Amazon since Nov 2007.
So although the NPD is accurate, they don’t count everything 100% accurately. Each companies quarterly financial results are the most accurate way of tracking sales.
The NPD does track Wal-Mart. Thanks WiiUMadMore From Playeressence Check out Playeressence Pikmin 3 Proves to be Square Enix is in deep
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