Shigeru Miyamoto Discusses Wii U Sales and Nintendo’s Approach to Building Hardware
Nintendo games’ boss Shigeru Miyamoto has discussed his company’s approach to console development and the low sales of the Wii U.
On why Nintendo hasn’t tried making a more powerful console with better graphics…
So unfortunately with our latest system, the Wii U, the price point was one that ended up getting a little higher than we wanted. But what we are always striving to do is to find a way to take novel technology that we can take and offer it to people at a price that everybody can afford. And in addition to that, rather than going after the high-end tech spec race and trying to create the most powerful console, really what we want to do is try to find a console that has the best balance of features with the best interface that anyone can use.
And the reason for that is that, No. 1, we like to do things that are unique and different from other companies, but we also don’t want to just end up in a race to have the highest-tech specs in a competition to try to find how we get these expensive tech specs to the lowest price of the other systems. And so there’s different ways that we can approach it, and sometimes we look at it just from the sense of offering a system that consumes less power and makes less noise and generates less heat, or sometimes we may look at the size of the media and the size of the system and where it fits within the home.
But really what’s most important to us is, how do we create a system that is both unique and affordable so that everyone can afford it and everyone can enjoy it.
On the most important thing about making a successful game…
For us, the most important thing in making a game is that we make a game that’s unique — something that no one else has created, and something that no one else can create, something that’s uniquely Nintendo. That, for us, is what’s most important in creating a game.
On whether the Wii U’s price is one of the reasons why it hasn’t sold so well…
So I don’t think it’s just price, because if the system is appealing enough, people will buy it even if the price is a little bit high. I think with Wii U, our challenge was that perhaps people didn’t understand the system. But also I think that we had a system that’s very unique — and, particularly with video game systems, typically it takes the game system a while to boot up. And we thought that with a tablet-type functionality connected to the system, you could have the rapid boot-up of tablet-type functionality, you could have the convenience of having that touch control with you there on the couch while you’re playing on a device that’s connected to the TV, and it would be a very unique system that could introduce some unique styles of play.
I think unfortunately what ended up happening was that tablets themselves appeared in the marketplace and evolved very, very rapidly, and unfortunately the Wii system launched at a time where the uniqueness of those features were perhaps not as strong as they were when we had first begun developing them. So what I think is unique about Nintendo is we’re constantly trying to do unique and different things. Sometimes they work, and sometimes they’re not as big of a hit as we would like to hope. After Wii U, we’re hoping that next time it will be a very big hit.
So this with Super Mario Maker and being able to design levels on the touchscreen in your hand while watching on the big screen, and with games like Star Fox Zero where the big screen represents sort of a movie-like experience, but with the gamepad and the gamepad screen in your hands, you’re able to play a video game simultaneously with the excitement of these cinematic scenes happening on the TV. And I think that’s going to give people a lot of excitement, and I’m hoping that people will be looking forward to playing those games on Wii U in the fall.
Via: Nintendo Everything, Source: NPR
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